As a brand Shred lives in the intersection of healthy and fun. SHRED is for all of us who are tired of eating sad salads and are looking to add excitement to our wellness routine.
SHRED isn´t here to save the world, just your boring lunch.
Finely shredded for flavor, texture, and speed-but it´s also a deeper call to action. It´s about showing up for the thing you do best and fueling yourself with something that meets you there
We believe everyone “shreds” at something – whether its dancing, designing, lifting, leading, caregiving, or creating. To “shred” is to be in your zone – focused, strong, and fully alive
In motion, and with purpose. Whatever your version of “shredding” is, we´re here to fuel it.
is both a brand slogan a mindset: fuel yourself to do your best, whatever that looks like.
Somewhere between a surf lesson and salad obsession, Chef founder Aviva Wolf envisioned something different, a salad experience with the punch of a smoothie bar, the rhythm of your favorite playlist,
and the soul of a streetwear drop.
SHRED began in 2022 as a pitch in a startup competition at New York University. Aviva dreamed of a brand that celebrated clean ingredients, vibrant texture, and honest performance — a fresh take on
salad built for a new generation.
We’re rolling out through curated events, creative partnerships, and brand collabs. Let’s bring the SHRED experience to your rooftop party, wellness pop-up, art opening, photo shoot, or office reset.
Our menu rotates with the seasons - and the vibe.
All menus are customizable for your event or brand activation.